Every time a celebrity or special guest would make a trip to Toronto we always tried to make the connection. Back in November of 2009 we connected with 50 CENT/G-UNIT official DJ WHOO KID. He was in the city booked to play the club known as CIRCA (which no longer exists) and wanted to do a photo shoot while he was in town. Photo Will was the obvious choice, and we used CIRCA as the venue to shoot before the big show.
At first glance you might not think of this as a 'big deal', but to have an artist from the US rock anything Toronto was almost unheard of at that time. Toronto wasn't known as 'cool' yet, especially south of the border. For artists like DJ WHOO KID to represent Toronto by wearing the 1 LOVE T.O. t-shirt was a necessary first step in having the rest of the world accept us, show us love and support and ultimately respect us as a city.
Special thanks to Ashley McIntyre for connecting the dots!
Posted by Bryan Brock