For 2 years we couldn't keep the now classic "1LOVETO" t-shirt on the shelves, but we knew there was more to this brand than just a tee. The message of "one love" could live through a variety of platforms, clothing and accessories being just one of those options.
In 2009, an emerging platform known as a 'blog' or personal website, was becoming a very popular thing, so we decided to start our very own. We didn't know what we were doing, but we understood the need for something uniquely Toronto online. Up until this point in time there was really no place for all things Toronto. Mainstream media outlets weren't covering the version of Toronto that we knew and loved, so we made it our mandate to focus on community and the people and places that were putting Toronto on the map.
Over the last 10 years of our brands existence, 8 of those years have been dedicated to showcasing what our city has to offer the world through 1loveto.com. From emerging artists, both visual and music based, to special events, entrepreneurs, community leaders, and the list goes on... we've been proud to put T.O. first!
Take a look at our very amateur 1loveto.com launch video, made on the streets of Toronto with your help!
Today, we have more than enough local and world-wide websites and media outlets for emerging talent to be showcased, but we're happy knowing that we were at the forefront of that movement. The ripple effects from our little blog idea have been felt around the world and have made a lasting impact on our city's history.
Posted by Bryan Brock