We got the chance to ask Max Sawka (Associate Creative Director at OneMethod and ONEMETH Goods) a few questions about their new space and the new projects their working on.
1. Why did you feel it was time for a new visual identity and space?
While the number 16 does have a nice ring to it, the real reason is somewhat less calculated. In terms of the visual identity, it was just about that time. We’d been rocking our previous look for almost a decade, and in that time our approach, our culture, and of course our design had all really evolved into something else. In terms of the space, that was more about the right opportunity knocking. Well that, and we also did some light damage at our 15th birthday that may have warranted a move.
2. The Sweet Mixteen mixtape idea is genius! How did working with Death Cohen to curate the mix come about? How does the mix align with OneMeth as a whole?
Death Cohen has been a part of the extended fam for years. We all got to know him through La Carnita but soon enough we all became fans of his DJ sets around the city, especially his tag team affairs with Dj Brains4brkfst at Parts & Labour, which tend to be littered with OneMethod folk. From there it was a natural connection for him to mix this one. As for the broader picture, we’ve been putting out mixtapes non-stop for over 6 years now, with the likes of P-Plus, Starting From Scratch, M-Rock, DJ Mensa, DJX, and Mastermind (the last two documented in this bts video that boasts a criminally low view-count). For our sweet 16, there really wasn’t much discussion. The way Death Cohen rocks parties was the exact vibe we wanted for this mix.
3. What's next for MethLab projects? Are there any upcoming passion projects or collaborations in the mix?
We just opened our showroom, which is itself a bit of an experiment in progress. The space will host all the latest from our own clothing lines plus an ever-evolving collection of curated goods. But beyond that, we’re just in the final stages of another experiment that is pretty out there. We will hit you with a proper announcement soon but we can say that it’s rooted in the notion that our new studio is too big for us so we needed a creative way to fill out the space.
4. The idea of coming up with the MethBlab to represent the blog portion is very clever! What kind of topics should we expect to live on there?
We are actually just about to relaunch the whole MethBlab. Now with 50% more blab! Topic-wise, it’s hard to say. We really just pass the mic around to everyone on the team and see what comes out. It usually stays somewhat connected to the creative things or design thigns or entrepreneurial things, but you never really know. Actually, I do know! One of our next posts is about how one of our writers now uses an old school flip phone because of the time he almost got to hang out with Kanye.
5. The opening of the MethLab Showroom recently showcased the OneMeth + Faded collection. What are the plans for the MethLab Showroom? Will there be other collaborative partnerships? If so, who?
Shit! Already sort of answered this one. But…I can say that in the immediate future, we have our friends from Kadence Skateboards throwing an event in the space. The real question is, when’s the 1 Love T.O. pop-up passing through?
6. What's next for OneMethod? Can you tease anything out?
While we love talking about ourselves, the bulk of what’s next is really all about a lot of the brands and people we’re lucky enough to work with and for. There’s a heavy focus this year on innovation and design and that’s taking up most of our time and energy. But back to talking about ourselves, to be honest, we’re just trying to finish up the space (we’re about 90% there) and focus on that one experiment mentioned above. Once those get locked down, there might have been some murmurs of a Sweet Sixteen party, but it’s really hard to say. I mean, I’m pretty sure our OneDecade party happened early in year 11, so we’re clearly not ones to paint within the lines. Either way, you’re invited.