Toronto, New York City, Chicago and Los Angeles all celebrated Air Max Day with an exclusive Nike SNEAKEASY, giving a select few a window to what's next. The interactive exhibition was curated by Director X and 5 Toronto Co-Creators that brought to life three decades of key Air Max milestones and silhouettes with the climax being the launch of the new Nike Air VaporMax.
Party-goers got to experience 30 years of Air Max with installations from Director X, Bryan Espiritu, Anna Bediones, Avi Gold, Tanisha Scott and Dani Reynolds.
ABOUT THE CO-CREATORS:
From directing award-winning videos for Drake and Rihanna to commercials for some of the world’s biggest brands, X is always treading new ground and pushing his own boundaries. His vision for the Nike SNEAKEASY is all about evolution, ascension and discovery, connecting the past and the future of Air Max.
Bryan’s been in the game for over 10 years, and is not done changing it, as founder and creative director of Legends League. Like the Air Max 1, Bryan’s vision is all about breaking barriers; using the sky as a metaphor for freedom and concrete as an active human barrier, his AM87 space is a play on Ronald Reagan’s “Tear Down This Wall” quote from 1987.
Anna is a creative consultant by day, but her creativity doesn’t turn off at night. Growing up in the Michael Jordan era of hip-hop music and pop bands, her 90s-inspired wardrobe has since developed into a style of her own. Like the Air Max 90, Anna’s vision playfully pushes boundaries to break the rules and, ultimately, turn things upside down.
Avi’s style is cemented in the streets of Toronto and his early work in magazines led to exploring the world of sneakers, graffiti and the grassroots of Toronto’s vibrant art, design and music scene. Inspired by the Air Max 95, Avi’s vision brings to life this golden era of rap by paying homage to the mom and pop sneaker shops of 1995.
Tanisha’s world-renowned choreography and performance direction has taken her many places, like Rihanna’s ‘Loud’ and Drake’s ‘Summer Sixteen’ tours. Inspired by the Air Max 97, Tanisha’s vision brings to life the extreme love and hate people had for the silhouette through an emotionally charged performance/dance piece.
As an art director and creative producer for Canadian-designed socially conscious outerwear brand “Biannual,” Dani’s interests in the fashion and sport world can be traced back to Sporty Spice days. Her vision for the VaporMax space uses futuristic materials to mimic basic atmospheric elements of wind, rain, lightning and clouds as a nod to the deconstructed process of design.
For more info follow @niketoronto on instagram or search the hashtags #airmax #vapormax.